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Google My Business: How to get the most from local SEO

Master Google my business

by Tony
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Search engine optimization (SEO) is an important part of running any business. You’ll have a much smaller customer base if you’re running a business like a restaurant or a hair salon or a panel beater.

As a result, you’ll want to focus your search engine optimization efforts on people in your immediate area. Platforms like Google My Business (GMB) that focus on local SEO can be useful in this situation. These tools help you to show up when a nearby user searches for a keyword related to your brand’s business, products or services. Even if someone from New York finds you, you’re no better off as a tailor in Hammaskraal.

Because GMB (Google my business) is one of the most popular and powerful tools for local search, we’re going to focus a lot on it in the tips below. With Google My Business (GMB), you can control how your business appears on Google Search and Maps. GMB is free. A few pointers:

  1. Take control of your online presence by claiming your listing.
  2. Refine your personal brand.
  3. Your company’s name, address, and phone number should all be the same across the Internet.
  4. Encourage feedback.
  5. Make your website responsive to mobile devices.
  6. Make sure your blog and website have localized content.
  7. Keep in mind that you can’t forget about Google+ posts.
  8. Also, stick to the tried-and-true methods of SEO.

Let’s dig a little deeper into the topic of local SEO.

1. Your listing is yours.

Claim your GMB business listing before you can begin optimizing for local search. It’s not too late to get your business a Google account. Go to google.com/business, click’manage now/start here, enter your business name, and follow the prompts to fill in the relevant information. To claim and manage your listing, you can also use the GMB app, which is available for Apple iOS and Android. The verification process should allow you to claim your business if someone else has already done so.

2. Refine your online persona

Your GMB profile can now be optimized to draw in the customers you want to attract once you’ve claimed your listing. For starters, check that your business is listed correctly, that its description contains relevant keywords that potential customers might use to find it, and all other necessary information, such as your business’s NAP, operating hours, and logo are up to date.

Once you’ve taken care of that, you might want to consider spicing up your profile with some photos. You can use a good profile picture to entice customers to your store or eatery. You can also include images of your products and services, your menu, your catalog, and so forth. In order to really stand out, you can also include a few clips of your own videos.

The FAQ section is a good place to keep an eye out for questions from customers. Enter your own questions if customers don’t provide any. The most frequently asked questions from your team must be included in your profile.

Make certain that all of the information about your company can be found on the internet.

In terms of search engine optimization (SEO), more citations you have for your brand, products, and services, the better it is. Your company’s information can be added to a variety of other places besides Google My Business and your own website, such as your own social media profiles (such as Facebook, Twitter and Instagram), other search engines (such as Bing), directory sites (such as Brabys and Yellow Pages), and industry-specific websites (such as TripAdvisor and Zomato).

As long as your information is correct and consistent across all of these listings, you’ll get the best results. Make sure that your company name is spelled consistently across all directories and that your NAP information is accurate and up-to-date. This can help establish your authority in local search results on Google and other search engines.

Encourage feedback

A good way to build trust in your services and products among people who find your business through a search on the internet is to use online customer reviews. On Google My Business (GMB), the more reviews and ratings you have on GMB, the more likely you are to appear higher in local search results.

You can ask for feedback from customers by including a statement like “Let us know how we’re doing” or “We’re interested in your feedback” in your email signature, website, or other correspondence, such as invoices. You can link to your Google My Business page. Through your social media accounts, you can also feature and solicit feedback. There is no need to panic if you receive a negative review – this is an opportunity to show how you handle customer concerns and deal with the challenges that arise in any business.

Optimize your website for mobile use

Smartphones and other mobile devices account for a large percentage of local searches, such as someone looking for a plumber, pizza parlor, or beautician near them. You want to make it as simple as possible for mobile users to find the information they need when they visit your website. So, if you haven’t already done so, go ahead and do it now.

As an added bonus, Google can tell what type of device someone is using to search for a specific term. When conducting a search on a mobile device, search engines are more likely to show a site that is mobile friendly than one that is not. Google’s Mobile-Friendly Test can be used to ensure that your website is optimized for use on mobile devices.

Prepare blog and website content for your specific geographic area.

Your blog and website can help you establish yourself as the go-to source for the products and services you offer in your neighborhood by incorporating localized content. Doing this doesn’t just mean mentioning your hometown or a nearby suburb as often as you can; it also means creating content that is highly relevant to the audience you intend to reach. You can, for example, link to local events or businesses.

Remember Google Posts, too!

You can use Google Posts to promote your business, advertise upcoming events, and highlight new products and services. Posts can also be used to promote a limited-time special offer to attract new customers. If you don’t know how to use this feature, you’re missing out.

Likewise, adhere to the tried-and-true SEO principles.

The fundamentals of general SEO should be kept in mind as well when it comes to local SEO. SEO best practices must be implemented on your website in order for your business to compete in the search engines. It’s in your best interest:

Develop an ongoing content strategy.

Submit a sitemap to search engines so that they can index your site.
Use a site architecture that is both well-organized and naturally occurring.
Installing an SSL certificate on your website will help keep your visitors safe.
Using redirects or deleting redundant content is the best way to deal with the problem of duplicating content.
Connect your website to the rest of the internet by using both inbound and outbound links.
Take advantage of these local SEO hints to help your company prosper.

For brick-and-mortar and service-based businesses, optimizing for local search is essential, and these local SEO tips explain why and how. Wishing you the best of luck in establishing, expanding, and promoting your company’s online presence.

Featured image by:  Modern Play Ear Fun

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