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Common mistakes small businesses make in building their online presence

Digital errors

by Tony
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Common Mistakes of Most Small Businesses

Any small business can benefit from having a strong internet presence. Many small business owners would like to devote more time to their digital channels, but they just do not have it. You don’t have a lot of money to hire social media companies or web designers to assist you to grow your online presence as a small business.

Small businesses can now easily create a strong web presence on their own using simple-to-understand tools.

  1. Not having a website at all.
  2. Staying on old technology.
  3. Abandoning the website and social channels.
  4. Neglecting local search.
  5. Using a freemail or ISP email address. like Gmail
  6. Ignoring the importance of SSL.
  7. No search strategy.

Take a deeper look at some common pitfalls and how to prevent them.

1. Not having a website at all

Many small business owners believe that a Facebook page or an Instagram account is enough of an online presence. But if you don’t have a website of your own, you’re not in full control of your digital presence. What happens, for example, if a social platform changes its policies and you are no longer happy to use it? Plus, your own website is your own branding environment, giving you more freedom around search engine optimization (SEO), design, and customer experience.

2. Staying on old technology

Many small businesses put up basic brochureware sites a few years ago and are stuck using old technology. Not only does this mean that their websites have an outdated look and feel, but also that they lack functionality that has today become essential. For example, the website might not be ‘responsive’ – in other words, it doesn’t look good or work well on a smartphone browser. In some cases, it might not be as easy for you to update the site with new content as it would be on a modern content management system or website builder.

3. Abandoning the website and social channels

Facebook and Instagram accounts are often considered sufficient internet presences for small businesses. In the absence of a personal website, you have no command over your online reputation. You may no longer be able to use a social media network, for example, if it alters its policies. In addition, having your own website gives you more control over SEO, design, and user experience than if you were to use a third-party service.

A brand’s exposure on search engine results pages and on social media platforms depends heavily on consistently producing fresh content. Creating blog posts or social media material takes time, so block out some time in your calendar to dedicate to it. As long as you post once per week or twice every two weeks, you’ll keep your internet presence strong.

4. Neglecting local search

Using the power of local search to keep your business at the top of clients’ minds is an excellent strategy. Your local veterinarian, hairdresser, or pizza place may show up on a map with their contact information in Google search results if you’ve ever looked for one.

When someone in your town or suburb is in need of your product or service, you want to be there to help. Create a Google My Business Page to get your business listed in these local search results (GMB). Customers can leave reviews, upload images, and update their contact information.

5. Using a freemail or ISP email address

An email account with your own domain name rather than an ISP or freemail address is a terrific branding tool for your business (e.g. info@ratathuto.co.za). As a result, your company’s name will be prominently displayed in the subject line of every email you send out.

Every time you send an email, you’re encouraging your clients and potential consumers to visit your website by providing them with your domain name. A corporate email service may be easily and affordably set up today, and it’s simple to get a business email account that syncs across all of your devices, providing enterprise-level security and spam filtering, as well. If you have any questions about setting up your business email, please don’t hesitate to get in touch with me!

contact me!

6. Ignoring the importance of SSL

Inexperienced website owners may not understand the need of SSL or think that it just applies to enterprises selling things online. SSL, on the other hand, is a need for any business with an online presence. In the world of web hosting, SSL (Secure Sockets Layer) is a technology that encrypts data as it travels from your browser to the server.

https-encrypted websites are prioritized by search engines like Google in their results pages. Your audience will feel more confident in your site when it is protected by an SSL certificate. Having an SSL certificate in place informs your consumers that you’ve taken the necessary steps to protect your identity online. Also, customers will not notice a warning message on their browsers stating that your website is “not secure.”

7. No search strategy

The more visibility your website has in search engine results, the more potential clients you’ll reach and the more money you’ll make selling to them. When a search engine like Google, Bing, or Yahoo categorizes your website and displays it in appropriate results, it is known as SEO (Search Engine Optimization).

The Internet is a noisy place, and unless you have a strategy for boosting your website’s visibility in the search engines, you may not be found by potential customers. It boils down to identifying keywords and search terms that are relevant to your industry. In addition, you’ll need to take care of some technical details, including installing SSL and making sure your webpages load quickly.

Tip: All my websites come with YOAST SEO PLUGIN this is a do-it-yourself tool that improves your website’s SEO. You don’t need to be a technical whizz to use it. Its easy-to-use interface generates personalised keywords for all business types.

Image by: Business photo created by people creations – www.freepik.com

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